Emma Weeks media g324: 2017

Monday, 1 May 2017

I chose to create my website using WIX website creator due to the fact that I liked the ease of which you could add gadgets and pages to your site and that you could work off a base template in order to make your own unique site. My website was designed with my house style of peachy pink tones in mind as these colours appear both in my overlay in my music video and in my digipak construction. For my website I opted to use a peachy tone as I felt that it complimented the grey and black font used throughout nicely. I use open sans throughout my website as the font due to the fact that I like the concept of using a modern sans serif font and open sans appeared to fit the other font found in my company logo nicely and was simplistic allowing it to translate on my minimalistic website. My website can be navigated using a menu bar which appears directly below the company name and logo which appear on every page in order to reinforce the company presence in the website.

Home page

I opted to insert my music video on my websites home page due to the fact that I liked the way that other websites appear which have done this such as Oh Wonder's old website which also featured a bold simplistic style. I found that the use of a rectangular pale cream rectangle provided a nice element of framing to the music video and helped to break up the peach of the websites background and the other colours in the music video. The music video is set to autoplay in order to gain maximum viewing on the video as this is a technique employed in various companies websites through the use of either music or a music video.

News page

My news page features a selection of small up date news posts that were designed to keep those interested in our music video up to date with the production and planning process. Imperative commands such as "Click here" are featured on buttons which direct the viewer to our Instagram account demonstrating a link between to media marketing tools. Wix allowed me to back track dates in order to document large parts of the planning process such as when we gained audio permission for the song we used in our music video. I feel that if I had had more time to work with this application I would have created more interesting news articles as I originally gained the idea of completing a news section from My Chemical Romance's website as they would write lengthy blog posts in their news section and it enabled them to create a good connection with their fanbase.

Gallery

The gallery was created as a means to show hi-res images which were taken on set on shoot days. I found this idea interesting as we already had a company Instagram account but that was based more around documenting events on set as they happened the idea of the gallery was to show a more edited and refined version of the on set experience.

Contact us

The contact us page provides the viewer with links to social media sites such a Youtube and Instagram with a miniature Instagram feed appearing in on the page in order to entice the viewer to click to enlarge the images and visit the rest of the feed. Our company email address is also placed on the website in order to let anyone email the company directly with concerns and a drop us a line feature is present in order to let people converse directly with us through the website.

About us

It was important to me to create an about us section to ensure that the viewers watching the music video could out a face to the credits at the end of the music video and to therefore create a more personal viewing experience. The persons name is featured in bold capitals with their main role below capitalised in smaller italics and their other roles featured below this is standard capitalisation and font.

Movie version

The only real difference between the standard version and the mobile version of the website is the fact that the navigation bar moves into a drop down menu in the mobile version in order to allow the website to fit onto a narrow mobile phone screen.

Home page

Newspage

Gallery

Contact us

About us

Treatment- Digipak

I chose to create my digipak in Photoshop CC 2014 however assembled the final product using InDesign as it is better suited to publication techniques associated with digipak production. Features that InDesign provided included the ability to alter digipak templates which was immensely helpful when creating a clean final image. My digipak features a range of pastel tones throughout with pastel pink and yellow making up my backing colours and pastel blue and a plum purple making up the majority of the accent colours throughout the design. The pastel pink is important as it is a modern colour due to the fact that millennial pink is treading due to the fact that millennials are reclaiming the colour pink and removing it's negative connotations and the negative connotations of femininity. My overall concept for the digipak was to create a more aged appearance due to the fact that CD's are a more historic form of music presentation due to the advances of digital music such as Spotify and iTunes.

This is my digipaks front cover I have carried over the design of the polka dots from one of my original designs due to the fact that it was the design that the majority of those surveyed liked however I altered the font and opted to use pastel tones as when I attempted to make a digipak using bright tones and dots I found the design to hurt my eyes and be overly garish. This design features the font Superclarendon Black Italic due to the fact that I felt that it gives the album cover a vintage appearance and helped to link the polka dot print to the font due to that fact that the polka dots and colour scheme are reminiscent of a vintage dress or table cloth from the 50's. I feel that this cover was heavily inspired by Melanie Martinez's album "Cry Baby" due to the use of childish imagery and feminine coloration. I feel that the polka dots give the image a childish appearance due to the fact that it is generally seen as a fun and happy print.

This is the lyric sheet for my digipak. It is found on the inner left wing of my digipak as I felt that it would be excessive to create a whole lyric booklet for one songs lyrics and that it would detract from the minimalistic approach to the digipak. I also felt that it was in keeping with the vintage design due to the fact that Vinyl records will sometimes feature the lyrics to the album on the internal rings of the record sleeve. I feel that the use of a cream background here adds a nice sense of contrast due to the fact that I used pink externally as it creates a clear split between the digipaks pink exterior and the cream interior whilst the use of the same 4 colours throughout links each wing of the digipak together. I chose to use a blue backing for the lyrics as I wanted to create the contrast between the pink text (Superclarendon Black Italic was again used as I like it's appearance) and blue backing (when this image is enraged the text is clear and visible). The use of the pink and blue next to each other suggests the gender binary and the way that our generation is breaking away from traditional gender norms can be converted through the use of the purple dots around the blue backings edge.

This is the disk for my digipak when it is placed in the pack it sits on a plain cream background. I felt that I wanted to incorporate the polka dot appearance into my disk however did not want the pack to necessarily feature the same dots on every area as I was unsure how this would translate. This is the reason that I opted to include rings in my digipak and created rings of varying thickness as well as without a regimented colour structure due to the fact that I wanted to symbolise the fact that youth is not always perfect and easy to represent in one simple format.

The backing for my digipak features the pink background found on the outside of my digital as well as a cream square where my company logo is featured. The company logo is large compared to the two smaller logos of Sundara Karma and their record label RCA records due to the fact that the our company created the music video and in the brief this digipak is promotional material for the music video. I featured both the Production team, Band and Record label at the base of the digipak using the font courier due to the fact that it has the styling of a type writer and gives the text a more personal appearance whilst maintaining the vintage appearance. A barcode has been included in order to make the digipak scannable in stores.